Innovation In The Marketing,Sales And
Distribution Of Entertainment Programming!
ROLE ENTERTAINMENT is one of the very few remaining independent successful developers and distributors of television entertainment programming.
The company started in March 1995 as BKS/Bates Entertainment a joint venture of Bates USA, the U.S. advertising agency of Bates Worldwide, and its founding principals who have a wealth of experience in television distribution, marketing and programming: Robert I. Silberberg, and Leonard V. Koch.
In March of 1999, Koch and Silberberg took total control of the Company and changed the name to BKS ENTERTAINMENT. After relocating the company the corporate name was changed to ROLE ENTERTAINMENT, LLC.
Like its founders, ROLE ENTERTAINMENT is known for its use of innovative strategies and flexible marketing approaches for finding the best distribution channels for television projects; developing win-win barter deals and other programming packages; offering marketing and consulting expertise drawn from over 70 years of combined experience in all aspects of the business including syndication, licensing, producing and programming; discovering the potential audiences in various new media; and bringing sponsors to programming packages to help translate ideas into realities.
ROLE ENTERTAINMENT acts as an agent for producers of television programs by marketing and selling those programs to television networks, TV stations and cable networks—both domestically and internationally—for cash or barter.